Tokyo — It wasn’t the most auspicious coming-out for an environment minister. Sweeping into New York for the U.N. Climate Summit, 38-year-old Shinjiro Koizumi approached his first foreign assignment with the same savoir faire he deploys to great effect at home.
Can Japan’s environment chief get past gaffes to ease country’s ironic dependence on coal?
The son of a popular former prime minister, Koizumi has been compared by Western analysts to the likes of JFK and (pre-scandal) Justin Trudeau. He wears his celebrity and political pedigree like a halo. But in New York this week, the trademark fluid self-assurance and fluent English — both rare commodities in a Japanese politician — seemed for once to betray him.First there was the “steak” comment. Asked what he wanted to do while in New York, where he had studied at Columbia University, Koizumi said he’d love to have a steak “every day.”
When it was pointed out that cattle farming is considered a prime culprit behind the global warming he was ostensibly there to help address, Koizumi’s response left listeners wondering, where’s the beef?”If this makes the news, it would be a good chance to get Japanese thinking about the environment!” He later rhetorically asked reporters, “Aren’t there times when you feel like a treat?” Then there was his “sexy” remark. During a news conference, he made a point of skipping the translator and answering questions himself in English. “On tackling such big-scale issues like climate change, it’s gotta be fun, gotta be cool, gotta be sexy, too,” he said. His choice of the phrase compelled Japanese news media to assure readers and viewers that, no, the minister wasn’t actually talking about sex. Members of Japan’s climate action community said they’re trying to take the bad optics in stride. “Of course we were disappointed,” said Kimiko Hirata, international director for Kiko Network, a leading non-profit organization fighting climate change. “He was unprepared, and this was the result.”Hirata said Koizumi is still “an unknown quantity,” and she remains guardedly optimistic that the independent-minded son of one of Japan’s most popular, pro-green-energy prime ministers will be able to steer Japan toward a more climate-friendly energy mix.