Gucci literally just stopped us in our tracks with videos featuring only Black models on their Instagram account.
Let’s repeat that one more time: Gucci, the Italian luxury brand that’s been around for almost one hundred years, posted videos yesterday of exclusively Black models. Since the videos are tagged with the hashtag #GucciPreFall17, we assume this is a sneak peek of an upcoming Pre-Fall 2017 campaign for the label and we are all the way here for it!
There are a total of nine videos, which apparently happened at an audition in London yesterday, on Gucci’s Instagram account featuring nine Black female and male models. The models are asked a variety of questions from “What’s your spirit animal?” to “What does it mean to have soul?” They are also all asked to show off their dance which makes us assume the campaign will incorporate a dance video.
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One model named Camille slays with her dance moves and we are loving her fro! See below for her video.
23-year-old model Chauncey and 22-year-old model Sharifa both give us life with their dancing so we can’t wait to see more of both!
In 2015, Gucci named one of the label’s behind-the-scenes designers, Alessandro Michele, the creative director. Since Michele took the helm, the brand has increased its social media presence and become skillful at teasing campaigns and more on Instagram and Snapchat.
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Watch all of the videos on Gucci’s Instagram account, and get ready to dance along!
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