British fashion label Reiss is planning on conquering the US in the wake of the opening of its New York flagship store in March. The store is already performing above expectation, with turnover expected to reach £3.4 millon in two years. Reiss will open another store in New York as well as in 30 different locations throughout the US , including Boston , Chicago and Washington .
“We could go up to 100 stores and there’s no reason why it couldn’t eventually be more profitable than the UK ,” the company’s finance director, Steven Downes, told Drapers . Meanwhile, Reiss has 37 outlets in the UK and plans to open a new store in Edinburgh this month as well as a flagship and head office in London ‘s Barrett Street in 2007. The company’s operating profit for 2004 rose by a third to £5.4 million. Sales had risen from £28.7 million to £34.6 million for the same period.