Ethical clothing campaigner and 80s icon designer Katharine Hamneet is launching an organic and ethically made clothing range for Tesco, marking another step in bringing awareness of ethically made clothes to the masses. The range, which will be launched next spring and comprise men’s, women’s and children’s garments, will be a premium brand but also affordable, according to Tesco CEO Terry Green.
Hamnett will be launching her own range of menswear and logo tees at the London Fashion Week exhibition later this month. Organic clothing is not unique to Tesco, however, Marks & Spencer has already started selling Fairtrade cotton clothing, and Tesco said that it knows customers are increasingly interested in environmentally sustainable clothing. Hamnett described the move as “the biggest leap forward yet for organic clothing,” according to WGSN.