UK-based multibrand retailer Republic has relaunched its online shopping website, with the new version offering a variety of new and updated features. According to WGSN, key to the redesign is subtler and cleaner colour coding designed to help the products and new brand imagery stand out and simplifying the navigation of the site, as well as a new Trends feature, the company said.
The As Seen In section is also expected to have a significant impact, due to increased press coverage and customer response to products featured in major publications. Also new to the site is a refined search tool, a new Just In section, which will see over 100 new styles added each week, and a simplified checkout process.
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In 1986 Republic started as a men’s denim only retailer, trading from a single store in Leeds. Today the brand is a true success story, considered as one of the pre-eminent British multi-branded retailers, with a 93 UK stores and a highly successful e-commerce site.
Showcasing an eclectic mix of the hottest brands, Republic typically appeals to the youthful 16-25 year old market but caters to a much wider customer base – it’s about a state of mind that is not age exclusive. The typical Republic customer is single, living at home and shopping / socialising are major pastimes with clothes are a high priority for disposable income. Frequent shoppers, 30% shop once a week or more and are heavily influenced by celebrities and current trends.
The new site has been designed to deliver a unique, relaxed and enjoyable shopping experience and is constantly evolving to ensure it remains a great place to visit. The site acts as a community, further highlighting Republic’s ethos. Customers can be kept abreast of top tips by fashion newsletters, style tips by email, competitions and offers, Republic radio and a daily blog.
Image: SS09 menswear