To celebrate and keep the spirit of the FIFA World Cup alive, the FIFA launched a collection which fuses football, fashion and culture. When the World Cup has finished, the premium collection for both men and women will be a reminder of the event even after the tournament is over.
The new FIFA collection comprises six ranges of men’s and women’s lifestyle apparel, including Trophy, Code, 1904 Vintage, Editions for men, Heritage Tees, Essentials, and Event celebrates the countries that took part in the tournament. The FIFA AW10 collection embodies the global excitement of the tournament and is a historic reference to the World Cup. The collections are designed and manufactured through management and licensing company Global Brands Group.
The Fédération Internationale de Football Association was founded on 21 May 1904 in Paris and is better known as FIFA, The Company is headquartered in Zurich, Switzerland. The eighth FIFA President, Joseph S. Blatter (Switzerland), guides the organization today.