{"id":8091,"date":"2021-05-07T08:49:15","date_gmt":"2021-05-07T08:49:15","guid":{"rendered":"https:\/\/www.sportsnewsforyou.com\/?p=8091"},"modified":"2021-05-07T08:49:15","modified_gmt":"2021-05-07T08:49:15","slug":"gallery-boardman-unveils-2016-range","status":"publish","type":"post","link":"https:\/\/googmn.com\/?p=8091","title":{"rendered":"Gallery: Boardman unveils 2016 range"},"content":{"rendered":"

Boardman has launched its exhaustive 2016 range of bikes, with seven core triathlon bikes, a new titanium range and its own-brand wheels some of the major talking points. The brand also gave early details of a Boardman Performance Centre in England, which is set to house the world\u2019s best wind tunnel and will be open to the public.<\/strong><\/p>\n

Advertisement<\/p><\/div>\n<\/div>\n<\/div>\n

The Shoreditch unveiling, with nary a fixie on show (although there was a sole track bike), was attended by Chris Boardman himself, the Brownlee brothers and the brand\u2019s British Ironman stars, Joe Skipper and Lucy Gossage.<\/p>\n

Any fears that the Halfords buy-out of Boardman Bikes may somehow dilute the appeal of the brand were allayed here, with arguably the brand\u2019s most focused range of bikes since their inception. The design period began with, in Chris\u2019 words, a bout of \u2018corporate naval gazing\u2019, with the company wanting a \u2018change of direction\u2019 yet one that would see Boardman \u2018stick to their values\u2019 of eminently rideable bikes at affordable prices.<\/p>\n

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\u201cHigh-tech wasn\u2019t a buzzword of the process,\u201d said Chris at the launch. \u201cOur key data studies involved studying how air affects the bike and how we can manipulate that air over the frame.\u201d In testing, the new \u2018Boardman Trip Section\u2019 tubing displayed a 2% reduction in drag, equating to a 23sec saving during an hour of riding.<\/p>\n

PERFORMANCE CENTRE<\/p>\n

Buoyed by the influx of cash from Halfords, the brand also unveiled a new website, a new and full range of elite clothing and accessories and a custom bike configuration process, which\u2019ll allow buyers to create their own bike in 5,202 variations.<\/p>\n

Many of the bikes will also be ready to buy with Boardman spec, including wheels and aerobars. Chris suggested this was in the pipeline at a visit to 220 in 2014, and here was the result, with the brand touting their deep-rim wheels and hubs as being lighter and faster than their newfound competitors on the market.<\/p>\n

Of special interest was the new Boardman Performance Centre, a project that Chris described as being \u2018the most exciting thing since I\u2019ve stop being a rider\u2019. The centre, likely to be based in the Midlands, will house what the brand believe will be the best wind tunnel in the world, but also one built for customers and not just an industry testing ground. Riders will be able to have physiology tests, aero profiling and more at the centre.<\/p>\n

\u201cWe came up with it over a curry!\u201d said Chris to 220. \u201cWe were thinking, around 90% of your energy when cycling is spent pushing air out of the way, yet there\u2019s limited wind tunnel availability at the moment. Historically they\u2019ve been expensive to build so have been multi-purpose \u2013 ours will be just for bikes.<\/p>\n

\u201cPart of the process is to make the wind tunnel non-scary,\u201d adds the British cycling legend. \u201cYou\u2019ll be able to come here for the price of a good dinner out and find it easy to use. Athletes can decide what information they want to be displayed and once they\u2019ve been, I reckon they\u2019ll keep coming back. It\u2019s addictive!\u201d<\/p>\n

Plans for which are likely to be announced soon, with an opening possibly for summer 2016. The range of bikes are live now at www.boardmanbikes.com.<\/p>\n

Boardman has launched its exhaustive 2016 range of bikes, with seven core triathlon bikes, a new titanium range and its own-brand wheels some of the major talking points. The brand also gave early details of a Boardman Performance Centre in England, which is set to house the world\u2019s best wind tunnel and will be open to the public.<\/strong><\/p>\n

Click Here: New Zealand Kiwis rugby store<\/a><\/p>\n

The Shoreditch unveiling, with nary a fixie on show (although there was a sole track bike), was attended by Chris Boardman himself, the Brownlee brothers and the brand\u2019s British Ironman stars, Joe Skipper and Lucy Gossage.<\/p>\n

Any fears that the Halfords buy-out of Boardman Bikes may somehow dilute the appeal of the brand were allayed here, with arguably the brand\u2019s most focused range of bikes since their inception. The design period began with, in Chris\u2019 words, a bout of \u2018corporate naval gazing\u2019, with the company wanting a \u2018change of direction\u2019 yet one that would see Boardman \u2018stick to their values\u2019 of eminently rideable bikes at affordable prices.<\/p>\n

\u201cHigh-tech wasn\u2019t a buzzword of the process,\u201d said Chris at the launch. \u201cOur key data studies involved studying how air affects the bike and how we can manipulate that air over the frame.\u201d In testing, the new \u2018Boardman Trip Section\u2019 tubing displayed a 2% reduction in drag, equating to a 23sec saving during an hour of riding.<\/p>\n

PERFORMANCE CENTRE<\/p>\n

Buoyed by the influx of cash from Halfords, the brand also unveiled a new website, a new and full range of elite clothing and accessories and a custom bike configuration process, which\u2019ll allow buyers to create their own bike in 5,202 variations.<\/p>\n

Many of the bikes will also be ready to buy with Boardman spec, including wheels and aerobars. Chris suggested this was in the pipeline at a visit to 220<\/em> in 2014, and here was the result, with the brand touting their deep-rim wheels and hubs as being lighter and faster than their newfound competitors on the market.<\/p>\n

Of special interest was the new Boardman Performance Centre, a project that Chris described as being \u2018the most exciting thing since I\u2019ve stop being a rider\u2019. The centre, likely to be based in the Midlands, will house what the brand believe will be the best wind tunnel in the world, but also one built for customers and not just an industry testing ground. Riders will be able to have physiology tests, aero profiling and more at the centre.<\/p>\n<\/div>\n

\u201cWe came up with it over a curry!\u201d said Chris to 220<\/em>. \u201cWe were thinking, around 90% of your energy when cycling is spent pushing air out of the way, yet there\u2019s limited wind tunnel availability at the moment. Historically they\u2019ve been expensive to build so have been multi-purpose \u2013 ours will be just for bikes.<\/p>\n

\u201cPart of the process is to make the wind tunnel non-scary,\u201d adds the British cycling legend. \u201cYou\u2019ll be able to come here for the price of a good dinner out and find it easy to use. Athletes can decide what information they want to be displayed and once they\u2019ve been, I reckon they\u2019ll keep coming back. It\u2019s addictive!\u201d<\/p>\n

Advertisement<\/p><\/div>\n<\/div>\n<\/div>\n

Plans for which are likely to be announced soon, with an opening possibly for summer 2016. The range of bikes are live now at www.boardmanbikes.com.<\/p>\n

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Women\u2019s ATT, \u00a32,799
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SLR Endurance Disc, \u00a37,999
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Boardman has launched its exhaustive 2016 range of bikes, with seven core triathlon bikes, a new titanium range and its own-brand wheels some of the major talking points. The brand also gave early details of a Boardman Performance Centre in England, which is set to house the world\u2019s best wind tunnel and will be open…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8091","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/8091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8091"}],"version-history":[{"count":0,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/8091\/revisions"}],"wp:attachment":[{"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}