{"id":7775,"date":"2021-03-14T22:07:14","date_gmt":"2021-03-14T22:07:14","guid":{"rendered":"https:\/\/www.sportsnewsforyou.com\/?p=7775"},"modified":"2021-03-14T22:07:14","modified_gmt":"2021-03-14T22:07:14","slug":"human-race-aso-and-the-future","status":"publish","type":"post","link":"https:\/\/googmn.com\/?p=7775","title":{"rendered":"Human Race: ASO and the future"},"content":{"rendered":"

220: You already organise some Tour de France-themed single day bike races, but what impact will the buyout have on your multisport events? Can we expect to see Human Race expand into long-distance triathlon and duathlon events?<\/strong><\/p>\n

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Nick Rusling: Good question.\u00a0Although ASO don\u2019t organise triathlons currently, with Human Race in the ASO family they\u2019ve just acquired 26 years of triathlon experience.\u00a0We still have people working on those events who started in 1990.\u00a0ASO love triathlon and our calendar of events was a key part of why they wanted to buy Human Race.\u00a0We added a middle-distance race at the Woburn Abbey Triathlon this year also (the WoBurner). We\u2019ve begun long-term planning conversations already about what the future can hold for us together and it\u2019s a case of watch this space in terms of triathlon and duathlon.<\/p>\n

The popularity of duathlon in France eclipses the UK\u2019s love for the sport. Does this represent a major opportunity for the growth of run\/bike\/run events in the UK?<\/strong><\/p>\n

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I\u2019m not so sure.\u00a0I was part of launching the London Duathlon in 2007 and had high hopes for the sport as a great way to bridge the gap \u2013 especially as so many people don\u2019t fancy the swim.\u00a0Quite simply, duathlon isn\u2019t as sexy or as well known as triathlon.\u00a0It still needs defining to the audience, which is a tough place to start in promoting an event.\u00a0This is a shame as our Ballbuster event has stood the test of time after 26 years and it\u2019s a fantastic sport.<\/p>\n

AOS\u2019 flagship events have major television coverage and productions. Can we expect to see increased TV exposure of your multisport events?<\/strong><\/p>\n

It\u2019s definitely an area to explore.\u00a0We started working with Bike Channel across all our sportives this year.\u00a0They followed the events, getting under the skin of the participants and personalities, despite the fact it isn\u2019t a race.\u00a0They want to explore something similar with triathlon also.\u00a0This is also an area of expertise where we aren\u2019t specialists, so we very much hope to be able to learn. If we can bring some of that magic to multisport then we\u2019d love to.<\/p>\n

Where does your remit with ASO extend to in terms of locations? Will you have a pure UK focus or can we expect a HR extension into European and worldwide events?<\/strong><\/p>\n<\/div>\n

We\u2019ll be focused as a team on the UK, however, especially with our triathlon history and expertise, we\u2019ll be hoping to get stuck into other global opportunities.\u00a0The main focus, with such an exciting and competitive landscape in the UK, is to get our events right and brimming with new ideas and improved experiences in the UK. For example, we launched a new event with Jessica Ennis-Hill that\u2019s based around running with music called VitalityMove.<\/p>\n

We\u2019d love to see a unique multi-day, multi-stage triathlon event along the lines of the Tour of Britain. Is that something that may be explored?<\/strong><\/p>\n

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Great idea \u2013 we should team up with 220<\/em> perhaps.\u00a0Why not? It\u2019s this type of creativity that participants are demanding and all events need.\u00a0We also know people want tougher challenges all the time, plus regions want their landscape to be showcased.<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

220: You already organise some Tour de France-themed single day bike races, but what impact will the buyout have on your multisport events? Can we expect to see Human Race expand into long-distance triathlon and duathlon events? Advertisement Nick Rusling: Good question.\u00a0Although ASO don\u2019t organise triathlons currently, with Human Race in the ASO family they\u2019ve…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7775","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/7775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7775"}],"version-history":[{"count":0,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/7775\/revisions"}],"wp:attachment":[{"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}