{"id":2535,"date":"2019-11-24T16:34:58","date_gmt":"2019-11-24T16:34:58","guid":{"rendered":"https:\/\/www.sportsnewsforyou.com\/?p=2535"},"modified":"2019-11-24T16:34:58","modified_gmt":"2019-11-24T16:34:58","slug":"formula-1-to-balance-pay-tv-with-free-digital-offerings","status":"publish","type":"post","link":"https:\/\/googmn.com\/?p=2535","title":{"rendered":"Formula 1 to balance pay TV with free digital offerings"},"content":{"rendered":"<p>Formula 1&#8217;s new commercial boss Sean Bratches says the future of Grand Prix racing is achieving the right balance between pay TV and free-to-air broadcasts.<\/p>\n<p>The Ecclstone era essentially grew the sport&#8217;s top line through hugely profitable network pay TV packages which quickly became F1&#8217;s cash cow.<\/p>\n<p>While Liberty Media has every intention of pursuing the lucrative pay TV model, despite its impact on F1&#8217;s dwindling global ratings, the US media company will not abandon free-to-air broadcasting, but will seek to tailor its offerings on a territorial basis.<\/p>\n<p>&#8220;More so than not, organisations are finding themselves on pay [TV] because that is where the money is,&#8221; Bratches explained in Melbourne.<\/p>\n<p>&#8220;But I think you cannot look at it with a broad stroke, you have to look at it on a territory by territory basis.<\/p>\n<p>&#8220;There are some marketplaces where the pay to free-to-air penetration is extremely high. The economic benefits are there, and it makes it a little bit easier to make that move.<\/p>\n<p>&#8220;There are also some markets where the pay television penetration is low relative to free to air, which makes those a little bit more difficult. We are working through those.&#8221;<\/p>\n<ul>\n<li>F1&#8217;s Sean Bratches: &#8216;The fan is at the centre of all our plans&#8217;\n<\/ul>\n<p>Bratches still considers free-to-air broadcasting as a valuable distribution channel for content, but it&#8217;s all about defining the right mix going forward.<\/p>\n<p>&#8220;I think there are ways to have an opportunity to create a free-to-air package that acts as a barker for the sport to create a brand awareness to a broad population<\/p>\n<p>&#8220;The revenue on the pay side is difficult to ignore, but at the same time we are in a position in F1 where we are trying to build our brand and increase the number of sponsors who are investing in our brand, our belief and our vision.<\/p>\n<p>&#8220;To have a combination of both is an appropriate mix going forward. We will make that decision on a territory by territory basis.&#8221;<\/p>\n<p>The American executive also touched on Formula 1&#8217;s plans to finally embrace the digital age with a comprehensive approach which will include its own eco system of digital platforms.<\/p>\n<p>&#8220;We are not looking at fan engagement from any one specific platform, we are looking at it holistically,&#8221; Bratches concluded.<\/p>\n<p>&#8220;And with the advent of digital and broadband and interconnectivity, and the adoption of digital, we think that is a big opportunity to complement and augment markets where we do tend to go a little bit more in the pay direction.&#8221;<\/p>\n<p><em>Keep up to date with all the F1 news via Facebook and Twitter<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Formula 1&#8217;s new commercial boss Sean Bratches says the future of Grand Prix racing is achieving the right balance between pay TV and free-to-air broadcasts. The Ecclstone era essentially grew the sport&#8217;s top line through hugely profitable network pay TV packages which quickly became F1&#8217;s cash cow. While Liberty Media has every intention of pursuing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2535","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/2535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2535"}],"version-history":[{"count":0,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/2535\/revisions"}],"wp:attachment":[{"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}