In a blip in time, marijuana\u2019s image has been rebranded from sketchy to consumer-friendly, largely\u00a0thanks to female executives disassociating the plant\u2019s positive attributes from its historically bad rap. Women dominate from a consumer standpoint, too\u2014from Apothecanna\u2019s ganja-infused moisturizers to Whoopi & Maya\u2019s THC-laced bath soaks, it seems there are no lucrative opportunities left unturned. In the midst of this canna-commodity boom, one company is gaining an edge by taking marijuana a little farther south than it\u2019s used to.\u00a0<\/p>\n
Leading the charge in this\u00a0seismic shift\u00a0toward canna-acceptance is Brittany Confer, a community leader and public relations expert for Foria Pleasure, a company that peddles impeccably designed, cannabis-packed products for women. Whether you\u2019re looking to enhance sexual pleasure with THC-saturated personal lubricants, ease menstrual cramps with vaginal suppositories, or even intensify anal sex with Foria’s newest creation, Foria Explore, they\u2019ve got you covered. But beyond expanding consumers\u2019 sex lives, Foria is the kind of company, Confer believes, that \u201cwill play catalyst to future cannabis legalization in other states.\u201d<\/p>\n
With the exception of one delicate, gold marijuana leaf embossed on the label, nothing about the products\u2019 packaging would suggest its primary component is weed. When absorbed vaginally, the 2.5mg of THC in each spray of Foria Pleasure and 60mg of THC and 10mg of CBD in each Foria Relief suppository relax pelvic muscles and increase blood flow without initiating a psychotropic high or a serious case of the munchies. \u201cBecause we focus mainly on products that produce little to no psychoactivity (when used as intended),\u201d says Confer, \u201cit is easier for people to view cannabis less as a recreational ‘drug’ and more as a therapeutic medicine.\u201d Though, like any THC-infused edible, the effects can sometimes take up to an hour to kick in, depending on the user\u2019s body chemistry.<\/p>\n
It is easier for people to view cannabis less as a recreational \u201cdrug\u201d\u00a0and more as a therapeutic medicine.<\/p>\n
Currently available in Colorado and to California residents with a physician\u2019s recommendation letter, the widespread sale of Foria products hinges on the federal legalization of marijuana. When and if that happens, these not-so-dinner-conversation friendly items will have a leg up in the mainstream market thanks to the refreshingly sophisticated packaging and Confer’s own hard work\u00a0evangelizing women’s sexuality.<\/p>\n
Realizing she wanted to support a company with more purpose than a bathing suit or nail polish brand, Confer jumped at the chance to work with Foria cofounder Mathew Gerson. On the decision to lead the brand\u2019s marketing efforts, she says,<\/p>\n
\nSince she started at her new position, Confer says she\u2019s been inspired daily by the positive feedback she\u2019s received via \u201ctouching patient testimonials.\u201d One woman, for example, reached out after Foria Relief put an end to her decade-long battle with endometriosis. Not only did the product ease her pain sans pharmaceuticals, it helped strengthen her relationship with her partner as well. \u201cI feel like a super hero when I hear that,\u201d says Confer.\u00a0<\/p>\n
With plans to expand internationally, Foria hopes to expose people all over the world to the medicinal benefits of cannabis and offer alternatives to pharmaceuticals. If Foria\u2019s success and Confer\u2019s tenacity are any indication, women will dictate the cultural reimagining of a socially active and sexually liberated stoner. As Confer echoes, \u201cThe possibilities are endless.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
In a blip in time, marijuana\u2019s image has been rebranded from sketchy to consumer-friendly, largely\u00a0thanks to female executives disassociating the plant\u2019s positive attributes from its historically bad rap. Women dominate from a consumer standpoint, too\u2014from Apothecanna\u2019s ganja-infused moisturizers to Whoopi & Maya\u2019s THC-laced bath soaks, it seems there are no lucrative opportunities left unturned. In…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1428","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1428"}],"version-history":[{"count":0,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/1428\/revisions"}],"wp:attachment":[{"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}