You may have noticed something a little off with business signs, newspaper names, and show titles over the last few days.<\/p>\n
It\u2019s a small but significant change: The letters A, B, and O have been disappearing from signs, front pages, and websites in an effort to raise awareness for blood donation around the globe.\u00a0<\/p>\n
The campaign, run by NHS Blood and the London-based PR agency Engine Group,\u00a0is asking business around the globe \u201cto \u2018drop\u2019\u00a0the letters of the main blood groups to show support for blood donation and register to give blood.\u201d So far the campaign has attracted the support of blood donation centers in 21 countries and has companies like\u00a0Microsoft,\u00a0Boots,\u00a0and Manchester City backing it up.\u00a0<\/p>\n<\/p>\n
Beyond businesses, NHS is also asking citizens around the globe to show their support on social media using the hashtag #MissingType.<\/p>\n
Mike Stredder, director of blood donation at NHS Blood and Transplant, told Buzzfeed,\u00a0\u201cEvery donation can help or save up to three patients and last year in England alone 900,000 people gave blood\u2014helping up to 2.7 million patients.\u201d\u00a0Stredder added, \u201cIt\u2019s vital the blood donor community reflects the diversity of the population because blood types vary across communities and patients need well-matched blood.\u201d\u00a0<\/p>\n
The need for more blood donation around the globe is staggering. As the World Health Organization notes, only 33 people per\u00a01,000\u00a0donate blood in high-income countries,\u00a01.7 people per 1,000\u00a0donate\u00a0in middle-income countries, and 4.6 people per 1,000 donate\u00a0in low-income countries. WHO also reports, \u201cIn total, 74 countries collect over 90 percent\u00a0of their blood supply from voluntary unpaid blood donors.\u201d<\/p>\n
According to NHS, last year\u2019s Missing Type campaign encouraged more than 30,000 people to register to donate. Click here to learn how you can donate blood in your neighborhood.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
You may have noticed something a little off with business signs, newspaper names, and show titles over the last few days. It\u2019s a small but significant change: The letters A, B, and O have been disappearing from signs, front pages, and websites in an effort to raise awareness for blood donation around the globe.\u00a0 The…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1409","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/1409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1409"}],"version-history":[{"count":0,"href":"https:\/\/googmn.com\/index.php?rest_route=\/wp\/v2\/posts\/1409\/revisions"}],"wp:attachment":[{"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/googmn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}