A DECADE OF #SeriousSupport.<\/p>\n
An incredible journey since the infamous Ladyball ad.<\/p>\n
The Ladies Gaelic Football Association [LGFA] and Lidl Ireland today announced a four-year contract extension, bringing the successful partnership through to the conclusion of the 2025 season.<\/p>\n
Lidl, the LGFA\u2019s official retail partner since 2016, have pledged to invest an additional\u00a0\u20ac5 million, bringing the total investment to \u20ac10 million across 10 years of sponsorship.<\/p>\n
Today\u2019s news came after the Association confirmed details of a comprehensive live-streaming platform yesterday, with over 100 live games that are not being shown live on TG4 available to watch through a subscription service.<\/p>\n
A season ticket that covers all games in 2022 is \u20ac50, with a weekend pass \u20ac10 and a single game available for \u20ac5. There is also the option to buy single games after they have concluded for \u20ac3 each.\u00a0\u00a0<\/p>\n
These are two massive steps in two days for ladies football, with the game growing exponentially in recent years, on and off the field.<\/p>\n
\u201cIt\u2019s still growing,\u201d Galway star Nicola Ward tells The42<\/em>. \u201cEach year you come back, Lidl are coming up with something new.<\/p>\n \u201cEven if the games aren\u2019t on TG4, you can watch the stream online. For video analysis and that for other teams, you can look back on everything. The double-headers; both Leinster finals being in Croke Park is massive. There\u2019s just massive improvements each year and I suppose it will only continue to grow as well.\u201d<\/p>\n C\u00e1it Lynch of Kerry echoes the Kilkerrin-Clonberne All-Ireland winner\u2019s words.<\/p>\n \u201cIt\u2019s such an exciting time to be involved in ladies football at the moment,\u201d the 2012 All-Star and recent returnee to the inter-county scene nods. \u201cFor so many decades really, we\u2019ve been struggling and fighting for small wins.<\/p>\n A decade of #SeriousSupport as @lidl_ireland pledges commitment of \u20ac10 million investment in Ladies Football in 10 years of sponsorship<\/p>\n Lidl & LGFA announce 4-year partnership extension until 2025https:\/\/t.co\/1ShMR2vLUs@ConnachtLGFA @LeinsterLGFA @MunsterLGFA @UlsterLadies<\/p>\n — Ladies Football (@LadiesFootball) February 8, 2022<\/p><\/blockquote>\n \u201cI know there\u2019s still a load that we can do in the future, but it\u2019s a really exciting time that we have the backing of Lidl.<\/p>\n \u201cIt\u2019s great, there\u2019s so much media coverage at the moment, even over Covid when games were being streamed\u2026 I think that was quite beneficial, it increased accessibility to games that people mightn\u2019t have actually gone to. People now have it in their homes. It\u2019s brilliant.\u201d<\/p>\n As well as the investment of another \u20ac5 million, Lidl have committed to focusing on further progress in the areas of attendance and participation.<\/p>\n They say they will help fill Croke Park to full capacity at the TG4 All-Ireland finals by 2025 \u2013 the record attendance is 56,114 from 2019 \u2013 while plans are in place to increase participation and break the trend of drop-out rates among girls by investing in their already-profitable programmes.<\/p>\n \u201cIt\u2019s safe to say it\u2019s changed Ladies Gaelic football as a whole, even just the promotion,\u201d Dublin ace Carla Rowe says of the Lidl partnership.<\/p>\n \u201cI know there\u2019s debate around the filling Croke Park, but the live-streaming and the posters and all that you are seeing are huge for young girls coming up through the sport, having role models.<\/p>\n \u201cThe support has been massive and it\u2019s great to hear that they\u2019re signing on for another four years. In total, you\u2019re looking at 10 years\u2019 support \u2014 and a lot of money and resources.\u201d<\/p>\n \n Get closer to the stories that matter with exclusive analysis, insight and debate in The42 Membership.\n <\/p>\n Become a Member<\/p><\/div>\n<\/div>\n\n
DIFFERENTLY<\/p>\n